THERE'S NO TIME FOR SLICK TACTICS
Old sales lines and slick tactics are not tolerated by today’s consumers. Today's customers demand more information than they can learn from the internet and will tell the world within seconds about poor service they receive.
Principle Centered Selling is about helping people buy though a moral, value-based approach. The Principles within the book support that clients came in to make a purchase and they need their salesperson to be a teacher and help them purchase.
Professional sales has always been a well-kept secret. Hidden behind the stigma of poorly trained salespeople are genuine salespeople that care about their customers and also desire to get paid what they are worth.
These professional salespeople are easily recognized by consumers. They have been trained with the proper education and have the qualifications to do the job. This allows them the confidence to help provide the highest level of customer service.
Principle Centered Selling is the road map to the way customers should be treated by a professional sales person.
ABOUT THE AUTHOR
Many children have no inclination of wanting to be a salesperson when they grow up, however,
Randy Sobel was playing salesperson games knowing exactly what he wanted for his life career.
Randy Sobel, President of Sobel and Associates, Inc., dba Sobel University, has made a career out of mastering the arts and sciences of selling as a profession for more than a 30-year period. Educated in industrial psychology with successful careers in manufacturing, distribution, insurance, professional sales training all with fortune 500 companies. Then followed that up with retail automobile, RV, power sport, marine sales and management.
Since Sobel has made a hobby or game out of every working opportunity that is presented, he will tell you that he never views working as work, and always loves the game. On most Saturdays, you will find him at his dealership quietly taking clients through the entire selling process. With his annual closing ratio at close to 100%, he is more at home selling than in an office or on a golf course. As selling is his passion, this book is his view of how sales professionals should be presenting, how businesses and products should be presented, and how clients should be educated.
To Sobel, everything is calculated and measured in the selling process. The knowledge that he made available in this book is well proven by tens of thousands of students that have attended Sobel University over the past twenty four-plus years.
Learn more about how Sobel University is redefining professional sales at sobeluniversity.com
RANDY SOBEL
International Sales and Management Trainer
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Principle Centered Selling
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EVENTS AROUND THE COUNTRY
OCTOBER 19-23, 2015
This 3-5 Day Seminar will change what you thought you knew about sales.
The Comprehensive Sales Course is a "boot camp" class for new and experienced salespeople and managers. Students can expect a challenging eight hours of classroom instruction with homework every night and exams every day. Students will also be put into role playing situations which will help sharpen their skills. Expect to see a drastic increase in sales volume upon successful completion of this class.
Learn more at sobeluniversity.com.
NOVEMBER 4&5, 2015
2015 RV DEALERS INTERNATIONAL CONVENTION/EXPO
Wednesday, November 4 9:00 a.m. - 10:00 a.m.
Learn how to teach your employees to take control of their earnings by becoming proficient in moral and value-based techniques that result in the highest level of customer service and closing the sale. Attendees will receive a desktop sales meeting outline to increase their aptitude and give themselves a pay raise.
After attending this workshop, you will be able to:
• Implement a principle centered selling approach for increasing customer retention and satisfaction
• Create 68 sales meetings plans that will improve productivity
• Increase gross profit and closing ratio with current, relevant techniques.
Register online at rvda.org
Thursday, November 5 2:00 p.m. - 3:00 p.m.
This workshop will teach you how to conduct a productive morning sales training meeting with your staff. Examples will be used from the book Principle Centered Selling, an accompanying workbook, and a training book designed for the first 20 days of employment. This session will equip you with the skills necessary to lead a productive and educational sales training meeting that gives your staff the tools to succeed.
After attending this workshop, you will be able to:
• Conduct a productive morning sales training meeting
• Identify examples of what makes a sales training meeting productive
• List the tools a sales team needs to be successful.
Register online at rvda.org
DECEMBER 7-11, 2015
This 3-5 Day Seminar will change what you thought you knew about sales.
The Comprehensive Sales Course is a "boot camp" class for new and experienced salespeople and managers. Students can expect a challenging eight hours of classroom instruction with homework every night and exams every day. Students will also be put into role playing situations which will help sharpen their skills. Expect to see a drastic increase in sales volume upon successful completion of this class.
Learn more at sobeluniversity.com.
JANUARY 11-15, 2015
This 3-5 Day Seminar will change what you thought you knew about sales.
The Comprehensive Sales Course is a "boot camp" class for new and experienced salespeople and managers. Students can expect a challenging eight hours of classroom instruction with homework every night and exams every day. Students will also be put into role playing situations which will help sharpen their skills. Expect to see a drastic increase in sales volume upon successful completion of this class.
Learn more at sobeluniversity.com.
FEBRUARY 1-5, 2016
East Coast Edition of the famous Comprehensive Sales Course.
The Comprehensive Sales Course is a "boot camp" class for new and experienced salespeople and managers. Students can expect a challenging eight hours of classroom instruction with homework every night and exams every day. Students will also be put into role playing situations which will help sharpen their skills. Expect to see a drastic increase in sales volume upon successful completion of this class.
Learn more at sobeluniversity.com.
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PRINCIPLE CENTERED SELLING
REDEFINE WHAT IT MEANS TO BE A PROFESSIONAL SALES PERSON
Copyright © 2014 by Sobel University
All rights reserved. No part of this book may be reproduced, distributed or transmitted in any form or by any electronic or mechanical means including photocopying, recording, or information storage and retrieval without the prior written permission of the publisher. For permission requests, write to the publisher, addressed “Attention: Permissions Coordinator,” at PO Box 65002 University Place, WA 98464.
