THERE'S NO TIME FOR SLICK TACTICS
Old sales lines and slick tactics are not tolerated by today’s consumers. Today's customers demand more information than they can learn from the internet and will tell the world within seconds about poor service they receive.
Principle Centered Selling is about helping people buy though a moral, value-based approach. The Principles within the book support that clients came in to make a purchase and they need their salesperson to be a teacher and help them purchase.
Professional sales has always been a well-kept secret. Hidden behind the stigma of poorly trained salespeople are genuine salespeople that care about their customers and also desire to get paid what they are worth.
These professional salespeople are easily recognized by consumers. They have been trained with the proper education and have the qualifications to do the job. This allows them the confidence to help provide the highest level of customer service.
Principle Centered Selling is the road map to the way customers should be treated by a professional sales person.
ABOUT THE AUTHOR
Many children have no inclination of wanting to be a salesperson when they grow up, however,
Randy Sobel was playing salesperson games knowing exactly what he wanted for his life career.
Randy Sobel, President of Sobel and Associates, Inc., dba Sobel University, has made a career out of mastering the arts and sciences of selling as a profession for more than a 30-year period. Educated in industrial psychology with successful careers in manufacturing, distribution, insurance, professional sales training all with fortune 500 companies. Then followed that up with retail automobile, RV, power sport, marine sales and management.
Since Sobel has made a hobby or game out of every working opportunity that is presented, he will tell you that he never views working as work, and always loves the game. On most Saturdays, you will find him at his dealership quietly taking clients through the entire selling process. With his annual closing ratio at close to 100%, he is more at home selling than in an office or on a golf course. As selling is his passion, this book is his view of how sales professionals should be presenting, how businesses and products should be presented, and how clients should be educated.
To Sobel, everything is calculated and measured in the selling process. The knowledge that he made available in this book is well proven by tens of thousands of students that have attended Sobel University over the past twenty four-plus years.
Learn more about how Sobel University is redefining professional sales at sobeluniversity.com
RANDY SOBEL
International Sales and Management Trainer
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PRINCIPLE CENTERED SELLING
REDEFINE WHAT IT MEANS TO BE A PROFESSIONAL SALES PERSON
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